Digital Billboard Regional Assets – JCDecaux
JCDecaux, Australia’s leading out of home company reached out to the UAVISUALS team to solve a unique problem using drones and new technology.
With approximately 2.5M (abs.gov.au) people living in Regional Queensland, there are plenty of opportunities for advertisers to use these sites to their advantage. Due to the tyranny of distance, our objective was to bring the sites to their clients, visually!
In June 2019 UAVISUALS and JCDecaux began an epic journey across Regional Queensland to tell a story about their regional digital Billboards. The project was to not only ‘hero’ the site but to educate the market about the audience, showing the specific businesses, location and surrounding thriving economies.
The tour started in the Gold Coast, then onto Maryborough, Bundaberg, Gladstone, Rockhampton, Mackay, Townsville, and finally with the tour ending in tropical Cairns.
From the sand to the sugar cane and everything in between, this was truly one epic journey with a fantastic outcome for all.
The solution was simple, instead of getting the stakeholders to the sites we took the sites to them.
Virtual reality 360 drone shots, photography, and video time-lapse techniques were conducted giving the viewer a unique understanding of location, audience, local businesses and much more.
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